Before the internet, a good percentage of an agent’s day was spent on the telephone, trying to reach potential prospects. Now, insurance marketing for insurance brokers includesobtaining qualified leads from insurance lead generation companies. These insurance lead sites offer an effective option to lists and other marketing strategies.

Leadgen sites provide a scalable product for insurance agents seeking more customers. These websites first gather data from consumers interested in a new policy through their own network of websites. Then, they use the information supplied to match each prospect with localized insurance brokers.

There are lots of unique lead generation sites, each claiming to have the highest quality sales leads. How do you figure out which company to choose? There are distinct characteristics that good lead generation companies have that can help them stand out from the others including filters, pricing, return policy and billing.

To find the appropriate insurance lead service, you should watch out for some certain traits. The specific price of the sales lead is essential, but more important is the return on investment (ROI) you receive from the leads. One of the biggest components to look at is the ability to filter. A service with good filtering options helps get you with the leads that fit your business. The following trait to examine at is price. A $14 lead that leads to a sale is worth more than a $2 lead that doesn’t get an insurance policy. Review the refund policy before contracting with a insurance lead service. They should give back the priceof the lead for any bogus leads you are sent. Some leadgen websites also try to get you to shell out $500 or $1000 up front. Be skeptical of this. A lot of sales lead websites only ask for a minimal up front deposit to start receiving leads while a couple will charge monthly for previously purchased leads.

Lastly, when selecting an insurance sales lead website, you should shop around and start with a few sales lead companies. You may conclude that some offer good life insurance sales leads but don’t supply very good automobile insurance sales leads. If you generate leads from different lead services, it will give you an edge against the competition and will keep the volume of your leads in check.

This entry was posted on Saturday, June 20th, 2009 at 11:34 pm and is filed under Finance + Capital, Four-Wheelers, Insurance Hub. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.